Thursday, February 19, 2026
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OFF-ROAD NEWS: SEMA Show Expands into SEMA Week

SEMA Week in Las Vegas

Last week we headed out to Las Vegas for the annual SEMA (Specialty Equipment Market Association)  Show at the Las Vegas Convention Center. Over the next couple of weeks we will be dropping a bunch of news about the latest off-road/off-grid gear, but for those who love the show we have some good news to report.

SEMA just announced that they are expanding the show and even opening a number of events up to the general public. SEMA Week will kick off in 2023 with new concepts, activities, and events introduced over the five-year roll-out period.

“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board. “By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another.”

In 2023, SEMA Fest will take place at the Las Vegas Festival Grounds and be open to everyone, bringing together automotive enthusiasts with the aftermarket industry in a high-octane and immersive festival-like celebration of car culture. SEMA Fest will feature top music and entertainment, car show and cruise, VIP experiences, craft food, automotive celebrities, and motorsports. It will run alongside the popular SEMA Ignited Cruise and SEMA Show after-party, which draws thousands of enthusiasts on Friday night.

SEMA Week is also scheduled to include a SEMA Auction, featuring some of the best builds from SEMA and many more amazing vehicles to headline the festivities. SEMA will continue to expand and refine SEMA Week over the next five years, rolling out new events and activities throughout the city of Las Vegas. The evolution of SEMA Week preserves the trade aspects of the industry and business components of the SEMA Show, while enabling enthusiasts from all over to join in the festivities and enjoy car culture-focused events throughout the SEMA Week experience.

Here is a look at some of the latest gear we had a chance to check out at the show…

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